The Problem

An itchy bottom, pruritus ani, can be a symptom of more serious problems so the first step should be to visit a doctor to rule out any thing more serious.

The condition is often dismissed by physicians and the patient is sent away with some cream with little explanation of why they are suffering this condition. Research shows that creams keep the area moist and can actually inhibit the healing process.

People often suffer in silence with an itchy bottom and many never find any lasting help from any of the products available on the market. We have heard from many people who feel let down by doctors and conventional treatments.


The Solution

At Simply Soothing we decided to make a product to effectively combat pruritus ani. We wanted to help people to overcome the uncomfortable and distressing condition of an itchy bottom. After 5 years of research we developed a cleansing wipe that counteracts the ailment.

We have now been selling our wipes on the internet since 2009 and we have many happy customers all over the world.

Simply Soothing Wipes work by re-adjusting the pH level of the skin which helps to increase the levels of good bacteria whilst diminishing the levels of bad bacteria, thereby speeding up the healing process when used regularly for a few weeks.

Simply Soothing Anal Itch Wipes contain the optimum formulation developed by us and tested by two independant UK laboratories in conjunction with the Chemical Analysis Department of The University of Hull. They were determined to be useful, effective, and  harmless.


Where To Buy Them

Simply Soothing Anal Itch Wipes are available on this website and also from AMAZON.

Secure payment with Paypal is available via our website.

Orders are sent out discreetly in plain packaging with no logos.



Christmas promotion available from our website: each order is gift wrapped for free if you add SS by your name on the order form.


Technical Details

Simply Soothing has a Safety Assessment test and complies with the EU  Regulations. The wipes do not contain alcohol. Simply Soothing are  members of Medilink.

WET WIPES are made of cotton. They are washable on a hot wash program and re-useable for other purposes.

We are an independent company in England, UK.  We are not related in any way to Simply Soothing nasel spray.


– Wet wipes are non-flushable (they are machine washable)
– Responsible disposal is always necessary